Cuidem Barcelona is a social campaign implemented by the municipality of Barcelona to raise awareness of the proper use of the waste collection system. In collaboration with Folch and Niceshit, three animated videos were produced for television and city screens, accompanied by a poster campaign.
A new visual language that reminds us of an illustration book, with colorful and gestural brushes, by creating an animated campaign mixing real actors/actresses and then including them in the illustrated world that we create.
CREDITS
PRODUCED & DIRECTED BY Niceshit
CAMPAIGN AND CONCEPT BY Folch Studio & Barcelona Cat
LIVE PRODUCTION Playground
SHOOTING DIRECTION Agustin Verrastro
CAMPAIGN AND CONCEPT BY Folch Studio & Barcelona Cat
LIVE PRODUCTION Playground
SHOOTING DIRECTION Agustin Verrastro
CREATIVE DIRECTORS Carmen Angelillo, Guido Lambertini & Rodier Kidmann
EP Agusta Timotea
ILLUSTRATION Rodier Kidmann & Bianca Sangalli Moretti
ANIMATION DIRECTOR Guido Lambertini
2D ANIMATION Fabio Valesini, Josep Bernaus, Eze Cruz & Libardo Bohorquez
VFX, 3D & COMPOSITING Hugo Morais
VFX, 3D & COMPOSITING Hugo Morais
CLEAN-UP Bianca Sangalli Moretti, Margarita Rojas, Julieta Soloaga & Ana Freitas
BTS Manso Studio
COLOR GRADING Glassworks
MUSIC & SFX Facu Capece & Lola Ritcher
CAMPAIGN SHOOTING Lander Larrañaga
DOCUMENTARY PHOTOGRAPHY Aramis León
DOCUMENTARY PHOTOGRAPHY Aramis León