Bianca Sangalli Moretti — illustrator

The Feelings is an animated commercial created by Niceshit Studio in collaboration with McCann Health. Supported by the Laura Hyde Foundation, First Responders First is an initiative created to give psiological support to frontline health workers in the UK.

The characters and texts were created based on real interviews conducted through a group of first responders who shared their stories with the McCaan team.

The idea was to let the feelings speak for themselves, creating characters that carefully represented seven of the emotions most commonly described by first responders.

So we introduce the main characters: Dead Numb, Deep Sadness, Jangle Clanger, Powerless, Red Rage and Rising Dread.

CREDITS

PRODUCTION COMPANY Jelly
EXECUTIVE PRODUCER Laura Thomas
PRODUCER Tom Henneberry

DIRECTED & PRODUCED BY Niceshit
CREATIVE DIRECTORS Carmen Angelillo, Rodier Kidmann & Guido Lambertini
EP Agusta Timotea
ART DIRECTORS Rodier Kidmann & Carmen Angelillo
ANIMATION DIRECTOR Guido Lambertini
2D DESIGN & ILLUSTRATION Rodier Kidmann, Bianca Sangalli Moretti & Ganztoll
LEAD CEL ANIMATOR Josep Bernaus
CEL ANIMATION & CLEAN UP Josep Bernaus, Pablo Cuello, Ezequiel Cruz,
Ana Freitas, Bianca Sangalli Moretti, Carmen Angelillo, Rodier Kidmann & Guido Lambertini
3D LEAD Jonas Nunes
3D DESIGN & MODELLING Jonas Nunes, Cristian García, Rodier Kidmann,
Guido Lambertini, Pablo Schiavo & Carolina Carballo

3D ANIMATION Jonas Nunes & Guido Lambertini
EDIT & COMPOSITING Guido Lambertini, Matías Mastrogiano, Ana Freitas & Carmen Angelillo
SOUND FX & AUDIO MIX Facundo Capece & Lola Ritcher

AGENCY McCann Health London
EXECUTIVE CREATIVE DIRECTOR Guy Swimer
DEPUTY EXECUTIVE CREATIVE DIRECTOR Kieran Delaney
ASSOCIATE CREATIVE DIRECTOR Libby Middlehurst
SENIOR ART DIRECTOR Cem Hasimi
AGENCY PRODUCER Rita Juggessur
ACCOUNT DIRECTOR Oliver Fraser
SENIOR ACCOUNT MANAGER Hannah McMahon
BESPOKE COMPOSITION Felt Music
COMPOSERS Pippa Cleary & Keiran Merrick