We had the pleasure of working on the manifesto video of the Korean cosmetics company Krave Beauty. This campaign aims to tell the story of their commitment to the environment and the plight of overproduction in the beauty industry.
The campaign takes its cue from Aesop's fable of the hare and the tortoise, using it as a metaphor for the society in which we all live. I had the chance to direct the art of this short so here there are some of my fav styleframes!
CREDITS
CLIENT Krave Beauty
AGENCY Universal Favourite
REP Honeymill
PRODUCED & DIRECTED BY Niceshit
CREATIVE DIRECTORS Carmen Angelillo, Rodier Kidmann & Guido Lambertini
EP Agusta Timotea
ART DIRECTOR Bianca Sangalli Moretti
ANIMATION DIRECTOR Guido Lambertini
AGENCY Universal Favourite
REP Honeymill
PRODUCED & DIRECTED BY Niceshit
CREATIVE DIRECTORS Carmen Angelillo, Rodier Kidmann & Guido Lambertini
EP Agusta Timotea
ART DIRECTOR Bianca Sangalli Moretti
ANIMATION DIRECTOR Guido Lambertini
DESIGN & ILLUSTRATION Bianca Sangalli Moretti & Rodier Kidmann
STORYBOARD Bianca Sangalli Moretti & Rodier Kidmann
ANIMATIC Fabio Valesini
CEL ANIMATION Fabio Valesini, Maliboo, Kiosko & Leo Campasso
CLEAN UP Margarita Rojas, Julieta Soloaga, Macarena Ortega Oyanedel, Eze Cruz & Carmen Angelillo
EDIT & COMPOSITING Guido Lambertini & Carmen Angelillo
MUSIC & SOUND DESIGN Facu Capece & Lola Ritcher
STORYBOARD Bianca Sangalli Moretti & Rodier Kidmann
ANIMATIC Fabio Valesini
CEL ANIMATION Fabio Valesini, Maliboo, Kiosko & Leo Campasso
CLEAN UP Margarita Rojas, Julieta Soloaga, Macarena Ortega Oyanedel, Eze Cruz & Carmen Angelillo
EDIT & COMPOSITING Guido Lambertini & Carmen Angelillo
MUSIC & SOUND DESIGN Facu Capece & Lola Ritcher