Offline is a three spot campaign for an imaginary brand developed by Niceshit Studio.
One of the main challenges was to present in a new way a type of product that is usually conveyed in advertisements through the use of 3d representation.
Each commercial deals with a problem that the product can solve, such as sleep deprivation, difficult stress management, or the presence of anxiety. Taking full advantage of the product's name, with an on/off play, the animations revolve (literally) around the presence of the product.
Each commercial has its own protagonist, following a simple and minimal line, characters were designed that had a simple but incisive style to tell everyday stories. The use of pastel colors gently accompanies the characters' difficult, anxious, and pressured lives toward a simple solution of tranquility.
CREDITS
PRODUCED & DIRECTED BY Niceshit
CREATIVE DIRECTORS Carmen Angelillo, Rodier Kidmann & Guido Lambertini
EP Agusta Timotea
ART DIRECTOR Bianca Sangalli Moretti
ANIMATION DIRECTOR Guido Lambertini
DESIGN & ILLUSTRATION Bianca Sangalli Moretti2D DESIGN Pablo Colabella
LEAD CEL ANIMATOR Maliboo
ADDITIONAL ANIMATION Eze Cruz, Fabio Valesini & Guido Lambertini
3D Fede Kanno
CLEAN UP Bianca Sangalli Moretti
EDIT & COMPOSITING Guido Lambertini & Carmen Angelillo
MUSIC & SOUND DESIGN Facu Capece & Lola Ritcher